01 / Branding /
McCafé refreshes its global identity for a broader beverage offer
McDonald’s updated McCafé’s positioning, wordmark, colors and packaging system as the sub-brand expands beyond coffee into new beverage categories.
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Branding
How are brands earning preference?
Identity changes, positioning, trust, customer meaning and commercial distinctiveness.
02 / Branding /
Mirinda launches ‘Smile Please’ with a refreshed global identity
PepsiCo paired a new global brand platform with a brighter visual system designed to make Mirinda more consistent and culturally expressive across markets.
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Walmart redesigns Great Value across thousands of products
The modernized system covers almost 10,000 food and consumable items and is intended to improve shelf recognition and navigation.
Read the news04 / Branding /
ALDI puts its name on every private-label package
ALDI’s largest packaging refresh introduces its first namesake brand and an ‘ALDI Original’ endorsement to make store brands easier to recognize.
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HBO Max returns after the Max rebrand
Warner Bros. Discovery restored the HBO Max name, signaling that the equity and clarity of HBO outweighed the broader but less distinctive Max identity.
Read the news06 / Branding /
Nike and SKIMS create a new women-focused brand
NIKE, Inc. and SKIMS announced NikeSKIMS, combining sport performance, design and a distinct new identity aimed at women athletes and consumers.
Read the news07 / Branding /
Walmart updates its brand system while keeping the spark
Walmart introduced a refreshed wordmark, palette and visual language intended to connect its heritage with a people-led, technology-powered retail strategy.
Read the news08 / Branding /
Jaguar Type 00 signals a radical brand reset
The Type 00 design vision made Jaguar’s ‘Copy Nothing’ philosophy tangible as the company prepared for an electric luxury repositioning.
Read the news09 / Branding /
Burberry Forward puts heritage products back at the center
Burberry’s strategic plan prioritizes outerwear, scarves and recognizable British luxury codes to rebuild brand desire and improve commercial performance.
Read the news10 / Branding /
Verizon refreshes its brand and customer proposition
Verizon introduced a simplified logo and new customer programs, linking visual change to a broader promise around life and technology.
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